They include the extent to which health seeking behaviors and health-seeking skills are viewed favorably (e.g., minimal use of alcohol, abstinence from drugs, safe sex practices) or unfavorably (e.g., alcohol abuse, obesity within the family). They also include the extent to which healthy behaviors are adopted by the majority or minority of the individual’s societal population and by whom within this population. They include the extent to which discrimination or anti-discrimination is the dominant social norm and how this impacts the provision of health care and public health services. How do these factors lead to disparities in access? How do social norms ameliorate disparities in health care access and how do they provide decisional latitude or power in familial contexts that are conducive to each person’s health agency?
Social norms are particularly important as an external capability because they shape our beliefs and actions. They provide guidance to what is acceptable, normal, valuable and important, and to what is expected in order to belong to society. Living in society that encourages and sustains people to be active agents of their own health is a critical capability. When society includes positive scientifically accurate norms such as childhood vaccines, influenza immunizations, respectful and anti-discriminatory expectations about behavior and empathy and care towards helping its members thrive, everyone benefits. It is important that health care and public health providers ensure that underserved populations and communities are not put at risk by power imbalances in either the parent-child relationship or by unscientific beliefs of the parents.
We can develop the health capability of social norms with the promotion of positive public moral norms through individuals as well as institutions such as the media, academia, governmental agencies, and popular culture.
Applying the Health Capability Profile
Practical applications of the health capability profile consist in a three-step process.
The first step is to adapt the profile to the health condition and to the setting under consideration.
The second step is to document the adapted profile through both quantitative and qualitative data collection. Surveys are created that incorporate response from all stakeholders of the health care process, including nurses, physicians, community resource centers, and patients themselves. The analysis of the data draws from a synergistic approach that adopts a position of equal value for quantitative and qualitative data creating mixed methods results. This analysis uses 1-100 health capability scores and the creation of flow diagrams at the individual level. In utilizing these steps and creating a data analysis plan, there are multiple layers. First, the individual level through the documentation of individual health capability profiles. Profiles are unique to each individual at the point in time they are created. They offer multi-level analysis and show strengths vs. vulnerabilities at a glance, as well as highly granular data. Individual profiles are intrinsically dynamic and nuanced and allow for optimal circumstances (e.g., absence of symptoms) as well as enabling conditions. Profiles can reveal multiple causes and thereby better describe people’s complex experiences. In the analysis plan, there is also a cross cutting level of investigating each of the 15 health capabilities and a regional/community level.